April 21, 2016

When engaging with consumers. There's often the practiced method to tell them what the product is and how it works. It's logical... or is it?

 

There's an almost ancient practice done by the best of marketers in order to tap into something less logical and something more...

April 14, 2016

 VR is immersing people in a whole new way. But exactly how will it do this as a brand who wants to use this technology to tell better stories?

 

According to the kings of storytelling, Ed Catmull, he says it might not work.

“It’s not storytelling...Linear narrative is an...

April 7, 2016

You can't JUST create a Video Ad and think it's going to build business. The truth is IT WON'T.

 

No one honestly watches video to watch video ads, they watch to gain value, and that value comes through entertainment or through utility. The thing is, we as marketers have...

August 20, 2015

Explanation is a fundamental skill that we use everyday. As business owners, we exercise this skill in the Elevator Pitch. We know that your pitch is the difference between an average uninterested stranger and a potential future customer. We understand ourselves so wel...

August 6, 2015

Facebook has now made its rise as a top Video Platform, only bested by Youtube. But the battle for supremacy means a load of advantages to video marketers who take advantage of each in a different way.


Currently, Youtube holds the title with the most views across all p...

April 14, 2015

I’ve seen tons of these tediously unentertaining videos about products and services that leave me bored to tears.

 

First off, they’re way too long. I get it, you want to shove as much information about your business into one video. But here’s the truth, no one really ca...