Image Credit: James Barker via FreeDigitalPhotos.net
Here’s the challenge: you want to create a great video that actually connects with your audience, but you don’t have the background music to accompany your video yet!
Does this sound familiar? Understandably, while you may not be a disk jockey, there are a few places where you can actually find good background music to use - that meets your video marketing and business objectives.
If you’re reading this, you’re probably serious about improving your conversions, right? According to an article from animotus.com:
“It is not just the use of a professional voice over with the clear and right intonation, and suitable sound effects – background music also contributes to the success of the animated explainer video.”
With that in mind, let’s explore where you can find good background music.
Look for Royalty-Free soundtracks
Before I go on to explain how you go about this, let’s understand what royalty-free music is:
Royalty-Free music is music in which one can pay for its license once for unlimited use.
It’s that simple.
You pay only for a one-time fee, and you can use it for as long as you want (the license is yours forever). Maybe it could be used in one of your videos. Maybe it could be for several. You could also use the same music for a week, a month, a year, or more.
Using royalty-free music could give you the sense of security that you will end up with high-quality, well-produced music that will help professionalize your video.
So where do you find these soundtracks?
You can search up royalty-free music in any search engine, and expect to find many studios that have a wide range of music soundtracks that you could select from. At Kukuzoo, we commonly find music to use from pond5.com, where we could pre-listen to a sample before we choose to issue a paid download. In addition, we used tunefruit.com, which we could start searching for different soundtracks through either a search engine or through categories of music genres. To this day, we have many soundtracks in which we use for our client projects - resulting in well-crafted, helpful and engaging explainer videos.
Use Open Sourced Music
For those who may not be able to - or not wish to yet - afford royalty-free music for their videos, you could consider free music offered from open licensed sources.
With this approach, archives such as those of Creative Commons do not require you to pay anything. Instead, you usually need to give them some sort of credit. Perhaps just explicitly reference the name of the artist and his/her website. Or, link to the site.
However, not all licenses are created equal. Some would only allow you to use their music for commercial or non-commercial purposes. This means that, if you do consider going the free route, make sure to read the terms beforehand!
Make your own (if you can)
Okay. So at the beginning of the post I’ve written that you don’t have to be a publisher in order to create music. But for those of you with some musical background: if you want to create music for your explainer videos, go for it!
Creating your own music does have its advantages. One is that you are free to use your own imagination to create something that hasn’t been created before, so you’re not using duplicated music in your productions (assuming a music owner’s work from the aforementioned two approaches are used by many people). Two is that you may have an overall vision to how you want your explainer videos to look, feel, and sound like. This gives you in control of how you want to make your videos.
Ready to Start the Search?
With these three approaches, there is no shortage of options for business owners and video marketers to find good music to use in their explainer videos.
Whether you want to find high-quality music in royalty-free sources, open source, or your own artistic creations, you can be certain that you will end up with a great explainer video for the kind of audience you want to serve.
So why not give one a go?