5 Underrated Ideas about Explainer Videos that almost no one’s talking about

March 30, 2015

Image Credit: Stuart Miles via FreeDigitalPhotos.net


There are many explainer videos that have demonstrated their success in educating their audiences and building a list of prospects for their businesses. But what we’ve seen throughout the history of explainer videos is that some aspects of it is over-emphasized.


Here are the five underrated ideas about explainer videos.


1. Some explainer videos may require no voice-overs


Yes. Many videos that you’ve seen involve a narration of some sort, but that’s because most of them have a story backed by a plot with its sequence detailing how the events unfold.This works for a great number of videos, including those made by Kukuzoo.


While having a voice-over is essential to convey complex ideas to simpler ones to viewers, there are other videos that are best made without them. These are usually seen as motion infographics, where statistics and facts are told and shown visually to the audience. Or if a story is focused on a particular character, sometimes the product or service can be explained without actually needing a voice-over at all, as actions speak loud enough.


An explainer video might do well without narration if the product or service that they explain is already simple enough. Without the need to go in detail about the product or business, your audience might feel that they know enough before they decide whether to take on a call-to-action or not.


2. Explainer videos don’t have to be animated


At Kukuzoo, our videos made for clients are in 2D-animated style. But that doesn’t mean that all explainer videos are created equal.


A lot of them are animated, but if your company feels the need to carry the message through some other means (i.e. film), that would also be an option to consider.


The advantages of creating an animated explainer video are obvious. It’s less expensive. It’s faster to create. And as a creator, you could explain your big idea to your audience in the most accurate way that you envision.


But there may be reasons for making a filmed explainer. If you have an existing offering, it may be more believable to actually demonstrate it so your audience could understand better. Even more, viewers would be happy to see a live human being explaining the idea.


3. Creating Animated Explainer videos is not easy


It’s not. There is a process for making great videos that could actually appear professional-grade, yet increasing a company’s brand.


Creative teams have to go through the process of formulating the script, illustrating how the sequence is like, and complete the animation with appropriate audio.


While not as expensive as filming an explainer video, creating an animated one does require time and effort.


4. Storyboards don’t have to be accurate…at least in the beginning


The purpose of a storyboard is to outline how an explainer video would look like to viewers once it is produced.


You do not need to sweat through the actual details of a character’s outfit, or what the background setting looks like. As a creator, it is important to sketch out the big idea of the production. Once your team agrees on the storyboard, then in animation, you could fill in the blanks.


5. Explainer Videos are not (always) like Television Commercials


A television commercial is an ad that is broadly used to advertise/market to prospective consumers before they would consider buying the product.


Now, while an explainer video may similarly market their product or brand, their purpose is to singly educate viewers about how their offering works. With a blazing amount of information coming our way, it is more important than ever to actually teach your audience to not only build trust in your company, but to also help them understand what your product does beforehand.



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