In the government sector, there are loads of information that needs to be adressed to the public. But how do you know that the tools you are using to communicate are getting across, and is the public engaging with you? A video can help further illustrate so many points that are crucial for the public to know.


How can Government use video?

 

  • Political Campaigning: Show the public why your policies and plans can benefit them.

  • Explain Policies: Explain changes to policies, the benefits, and how these benefits will affect the public.

  • Public Works: Explain how maintanance or improvements to public infastructure works. Provide crucial information to explain why these are so important.

  • Billing: Provide better information on how to make payments to the city or changes to the vities billing process

  • Laws and Compliance: Avoid confusions by the public that can lead to serious penalties and fines.

 


Benefits of videos for finance

 

  • According to Double Click, The response rate for video is increased 10 times vs. looking at static graphics and text.

  • 70% of internet users are watching online video, So you can easily share your products with millions of people from any video platform.

  • According to Allan Paivio, People retain 58% more information when both visual and auditory senses are stimulated.

Some Examples of Government and Public Works Videos