You hope that staff will hear what you want them to hear. But, just because a message was sent does not mean that employees interpreted it in the way management intended, or they may forget crucial information. This is the current problem with traditional hierarchical models of internal communication. It results in miscommunication, misplaced information, deterioration in morale, productivity and passion, even distrust in the company's ability to communicate. It all equals disaster!


How can your HR department use video?


  • Employee Training: Training tools can be better used when the knowledge retention is increased with videos. New recruits can better understand important topics to become better employees.


  • Policies and Protocols: With video, using illustrated examples help employees to better understand why company policies are so important.


  • Benefits Packages: Explain how your benefits packages will help employees and how they can use them.

Benefits of using videos in the HR department


  • According to Allan Paivio, People retain 58% more information when both visual and auditory senses are stimulated.

  • According to Double Click, The response rate for video is increased 10 times vs. looking at static graphics and text.

  • Your video is 41% more likely to get clicked than a text listing.