If you've developed a new product or service, you understand how complex it can be to communicate what it is. With Explainer videos, you can now simplify what your product or service is and does. Videos help to provide meaning and relatability to your audience, helping them feel more confident in their buying decisions.

 


How can your products and services use video?

 

  • Explain your product: Market your various products quickly and succinctly through the process of explaining the pain point and explaining the benefits.

 

  • Demo your product: Quickly illustrate how the product or service works, perhaps with a detailed screencast or using animated characters.

 

  • Explain the Order Process: Help your customers feel more confident upon purchasing your product by explaining to them how their product will arrive to them, or even explain the process of your services

 

  • Retell your history: Give some transparency and insight into how you've developed your product so customers gain valuable knowledge and loyalty to your product.

 

  • Success Stories: Use fun characters to explain some customer sucess stories.

 

  • Contests: Further promote your product with contests and use video to outline various rules and terms.

 


Benefits of using Videos to explain your Product or Service

 

 

  • According to Internet Retailer, up to 85% of people are more likely to buy a product if they first saw an explainer video.

 

  • Websites with video are 50 times more likely to be ranked on Google's first page.

 

  • Your video is 41% more likely to get clicked than a text listing.

 

  • An explainer video helps you give your perfect pitch all over the world at any time of the day.

 

  • 70% of internet users are watching online video, So you can easily share your products with millions of people from any video platform.

 

  • Buyers are 98% more likely to watch a video than listen to a sales rep (Source: Forrester Research)

 

 

Some Examples of Product and Service Videos

B2B Videos

B2C Videos