With so many properties to showcase about, it can sometimes be overwhelming for your clients to make sound choices for which to buy or rent. An explainer video can help teach home buyers about the benefits of living in a new home, along with the perks of choosing to live in its location.



How can real estate use video?


  • Educate about the property interiors: Every time a client looks for information in a new home, the amount of specs can be really overwhelming. Instead, you can create an explainer that explains the details of the property’s interior, the navigations between the rooms, or the unique design of the walls and ceilings.

  • Teach them about the community: Highlight the benefits of the location in which the property resides. Maybe nearby the home lies a beautiful golf course. Or perhaps the metropolitan atmosphere offers a certain lifestyle for your clients. If you’re explaining about a condominium, talk about the kinds of activities that other residents do.

  • Create a story with characters: this can really enhance the benefits and features of the property in question. Show the character as he/she walks through certain rooms, and express the emotions of the said character as a way to bond with viewers and prospects.

  • Teach about payments, utilities, and mortgages: Managing your property can be a very complicated thing, especially with regards to finances. Not every buyer may understand the process of selling or buying a property, or even borrowing loans for purchasing one. Using an explainer to explain each concept will help them do it as painlessly as possible.

Benefits of using videos in real estate


  • According to an Australian Real Estate Group, real estate listings that include a video receive 400% more inquiries than those without.

  • Having a great explainer video can attract more prospects and viewers for any of your listings, even if the property showcased in your video is sold.

  • According to the National Association of Realtors (NAR), more than 70% of homeowners are more likely to list with a realtor who offer to create a video for them.

Some Examples of Real Estate Videos